About

Trademarks

Please don’t misuse our trademarks. Not on clothes, not in your ads and certainly not in your burgeoning air freshener business.

The LITTLE TREES air freshener was invented in Watertown, New York, USA in 1952 by Julius Sämann, who had spent five cold years extracting pine needle oils in the Canadian wilderness. He came up with the shape, the name and the fragrance. After more than 50 years, we are very proud of the worldwide reputation we have gained for quality and value, and want to make sure you get exactly what you expect when you buy a product with our brand on it. It should come as no surprise, then, that we are so vigilant about protecting our trademarks.

There’s another reason we don’t tolerate intellectual property theft. We have over twenty registered trademarks (as well as many unregistered ones), and in order to keep them, the law requires that we take action when someone is using them without permission. So, whether you’re calling your new car-seat cushion-fluffing business “Car-Freshner”, or you’re using our Tree in your pet store ads, don’t be surprised if you get a letter (or more) from our legal team.

Then again, lawyers make enough money as it is. If you really want to use one of our trademarks, why not ask us first? We have often said yes. Just ask the people behind many of the movies, TV shows and advertising campaigns that have featured our brands.

Please send inquiries to licensing@littletrees.com.

Thank you for helping us make the LITTLE TREES air freshener the worldwide icon it has become!

The LITTLE TREES Team

For Desktop Viewing or printing